Resume

Resume
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Hello.

My name is Marco

| ENTREPRENEUR | BUSINESS | FAMILY | LIFE |

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Resume

About

I am an Entreprenuer based in Sydney AUSTRALIA. Below is a snapshot of my life

  • 1978

    Born

    The start of my awesome life. Was born in Baclieu, Vietnam.

  • 1978-1987

    Lived in Malaysia and Italy

    Parents fled Vietnam as refugees a few months after I was born. Our family spent time in Malaysia before being given the opportunity to live in Italy.

  • 1987

    Moved to Australia

    Our family moved to Australia.

  • 1996

    HSC

    Completed Year 12 and was accepted to UTS studying Bachelor of Engineering (B.Eng.) majoring in Telecommunications Engineering

  • 1997

    Love

    Met the love of my life

  • 1998-1999

  • 2002

    Graduation

    Graduated from Bachelor of Engineering (B.Eng.)

  • 1999-2003

    IT Support Officer @ RTA

    Was originally employed by Unisys for a 3 month contract. It turned out to be a 4 year contract.

  • 2004

    Graduated from Masters

    Completed Master of Engineering (M.Eng.) in Telecommunications Networks

  • 2003-2004

    Network Project Manager @ RTA

    Project Management of various network project to specify, install, configure and commission new systems and services for the Roads and Traffic Authority

  • 2004-2005

    Senior Network Officer @ ABC

    A technical role to provide support and maintain voice and data network for the Australian Broadcasting Corporation

  • 1-2006

    Married

    Married to my beautiful wife Angela.

  • 2005-2006

    Infrastructure and Telecoms Engineer @ Lilly

    Managed the voice, voicemail, data – (routers, switches, VPN, firewalls), fax, teleconferencing, web conferencing, mobile phones, wireless and blackberry services and provided Tier Support for Australia and New Zealand

  • 2-2006

    First company Advertise Me

    Started my first company. Came up with an idea whilst attending a course and soon after launched Advertise Me. Advertise Me is a digital advertising company that primarily focused on the digital signage industry. The company now look at all that is digital. This includes custom tools, mobile applications, advertising so much more. I've learnt so much since the inception of this company. Visit Advertise Me

  • 6-2007

    First Blog Digital Signage Blog

    Since Advertise Me was specialing in the Digital Signage industry, I came across the opportunity to start the Digital Signage Blog where we share our case studies, our thoughts and opinions about the digital signage industry. This is where I started to learn about blogging. Read more

  • 11-2007

    Son

    My son Jayden entered into this world.

  • 8-2011

    Daughter

    My daughter Olivia joined our family. Our OJAM (Olivia Jayden Angela Marco) clan is complete.

  • 5-2012

    Launched Squeak

    Whilst working on a number of projects for Advertise Me we saw an opportunity in the mobile space to create an exciting app that helps consumers shop and find great sales based on their interests. Visit Squeak

  • 9-2012

    Launched StinkyThePig

    Helped started a cool and funky brand called StinkyThePig. I turned a friend's idea into an actual product.

  • 6-2015

    Launched Social Wall

    Our parent company Advertise Me launched a new product and website called Social Wall. The idea with this product started as we saw a need to be able to display social media posts on digital screens. Social Wall is a simple and easy to use tool to aggregate and display social media posts on any digital device. Read more

  • 1-1-2017

    Launched this website

    Decided to start my own personal blog and here we are.

SUMMARY

  • Loves to execute ideas and turn ideas into reality

  • Specialties: Information Technology, Project Management, Digital Apps, Startups, Affiliate Marketing

  • Holds a Masters Degree in Telecommunications Engineering

  • Born in Vietnam, lived in Italy and currently residing in Australia

  • Father of two beautiful children

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Resume

Blog

What have I been up to?

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  • 15 Sep 2017
  • Marco Tran
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Motivation
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  • 10 Jun 2017
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MY OFFICE DESK
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  • 18 Mar 2017
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happy birthday mum
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UNICORN COMPANIES

UNICORN COMPANIES

For those Entrepreneurs that dream big and want to achieve Unicorn status, here’s some inspiration.

The article from Business Insider lists 23 US companies that have been evaluated to be worth $1billion or more. After looking at each of those 23 companies, I came to the following conclusion:

  1. You need investors. All of those companies had VC injecting money and it’s probably a reason why the valuation is so high
  2. The only company I’ve heard about from the list is Zoom. I actually had to use this for a client in the education industry
  3. The majority of those companies were Technology based – whether it was a product or a service
  4. Many of the co-founders or founders are young

Congratulations to those great companies and hopefully one day, one of my companies or my future generations can also achieve Unicorn status.

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MY REFLECTIONS FROM 2017

my reflections from 2017

This will be my last post from 2017. It’s been a great year and as always I have learnt something about life.

Here are my reflections from 2017:

my reflections from 2017

– Words are powerful. Being silent is more powerful.
– Our parents are the ones that love us the most. As they age, learn to be more patient and respectful.
– Fill our journey of life with meaningful memories and not just the memories in photos.
– Appreciate all the things we’ve been given.
– Let go of something. Negativity comes from holding onto that something.
– If it’s fun but does not bring any value or meaning into our lives then it’s not worth doing.
– Nurture our mind, spirit and body with goodness
– Your home is our Temple. Bring peace to everything in the home.
– Use the humble definition as a reference guide but practice this in our daily lives.
– Always smile and be courteous to strangers.

Look forward to 2017. I also ended the year by running 10km.

Final Run For 2017

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NOVEMBER BURPEE CHALLENGE

Burpee Pull ups My Fitness Workout

In November I was involved in a burpee challenge, where our group decided to aim to complete 1400 burpees for that month. For those of you who don’t know what a burpee is, then had a look at this video.

It strengths all parts of the body and it’s like doing a pushup with a jumping squat.

So for that month, I was able to not only achieve 1400 burpees but I actually did 2040! I’m was pretty happy with myself when I hit the 2000 mark. I roughly did about 50 burpees each day and on some days did over 100. On one particular day, I also did the Prison Burpees where you start with 20 burpees on one side of the room and then run to the other side and do 19 burpees. You continue doing this until you hit 0 burpees. This was actually the second time I did Prison Burpees for the year and it took me 30 minutes. When I first tried it I did it in 26 minutes. Here’s a video of what it looks like:

On some days I combined the burpee with exercises, e.g on my cardio day (Wednesday) I do the following:

  • Lunges with weights
  • 10x Burpee pull ups
  • Frog jumps
  • 10x Burpee pull ups
  • Bear Crawls
  • 10x Burpee pull ups
  • Sprints
  • 10x Burpee pull ups
  • Mountain Climbers
  • 10x Burpee pull-ups
  • One arm shoulder press with weights
  • 10x Burpee pull-ups

So just from that workout, I did 60 burpees pullups.

This is a video of me doing the Burpee Pullups. I tried keeping my core tight and when doing the pull ups, I tried to make sure my chin went above the bar.

Overall, this challenge was quite tough at the end but was worthwhile. I can feel my body feeling a bit stronger – a bit hard to say sometimes.

Do you have a monthly fitness challenge?

 

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WHATS IN A DUMBBELL?

marco tran - whats in a dumbbell

Yes, I still go to the gym. When I recently visited the gym I had to take this photo of a dumbbell. Now I know what’s in a dumbbell – just raw metal.

whats in a dumbbell

Also this week, I ended up attending a workout class called “Cardio Burst”. From the name you can tell there were cardio exercises involved. The first part of the class included using the treadmill and setting the incline to 2.5 and changing the speeds from 4km/h (walking), to 10km/h (running) to 14 km/h (sprints). We had to change this to these different speeds (the instructor said to change it to those as the max speeds). By the end of the treadmill session I was literally sweating. We then entered the training room and just did some core/strength exercises which included, scissor legs, dips and pushups and skipping (with no skipping rope). Overall it wasn’t too bad and given that I have a membership that allows me to attend any of these classes I’m decided to try different ones throughout the year.

At the end of each gym workout, I run for 1km before I hit the showers. This week I also decided to try burst runs and this was the speeds I used:

  • 12km/h – up to the 2nd minute
  • 14km /h- up to the 3rd minute
  • 12km/h – up to the 4th minute
  • 16km/h – till I hit the 1km mark
  • I managed to complete the 1km run in 4:44

Marco Tran - Fitness - Gym - Running 444

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Motivation

Motivation

Life has its ups and downs. Sometimes you need that little push or motivation to get you going again. One of the hardest things I found is to have that self-motivation to do the things you know you need to do… but sometimes can’t. Whether it’s hitting the gym, working on your business, working on family relationships or for some people just getting up from their bed and going to work. As an Entrepreneur, finding the drive and the motivation is a challenge for many of us and sometimes we do need those external forces to help us achieve our goals. I’ve been listening to some audio tracks which does exactly that – give you some motivation to accomplish your goals. Here’s a list I’ve been using from Spotify: Spotify Motivation Entrepreneur

I occasionally listen to this when I hit the gym or when I go for a run – it also helps me push myself to hit the gym and go for runs.

 

 

 

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MY OFFICE DESK

MY OFFICE DESK

Sorry, it’s been a while since I last posted. I’ve been fairly busy with work and haven’t been able to commit with blogging – yes a bit slack but hope to continue blogging in the next few weeks. Anyways, I just wanted to share with you how my office desk looks like. If you think about it, we spend roughly 6-7 hours or more at our desks, so why don’t we make our desk experience more comfortable and enjoyable. Here’s my office desk, I hopefully intend to have some more decorations on the wall as it looks pretty empty.

Office Desk

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FREE GIFTS FOR YOUR BIRTHDAY

FREE GIFTS FOR YOUR BIRTHDAY

My birthday is coming up and recently I’ve signed up to several newsletters to receive free gifts so I decided to list them out here for those of you who would like to receive a free gift for your birthday. The list is in no particular order:

Krispy Kreme – 6 Free Plain Donuts on your birthday after you sign up for their newsletter here. You’ll receive an email before your birthday and you can go to any Krispy Kreme to claim the gift. You only have 3 days to claim the gift before it expires. Register here.

Krispy Kreme - Free Birthday Gift

Boost Juice – Once you register as a Vibe Club member you’ll receive a free Boost Juice which you can claim 2 days before or 2 days after your birthday. You will need to show your ID and also show them a Vibe card or app. Register here

Boost Juice - Free Birthday Gift

Subway – a free meal which includes a 6 inch subway and a coke or water. You simply need to register as their Subway Eat Fresh club and then you’ll see the activation. Register here.

Subway Australia - Free Birthday Gift Register

Subway Australia - Free Birthday Gift

San Churro – free churros by singing up. Register here.

San Churro - Free Birthday Gift

Muffin Break – receive a free muffin on your birthday and when you register you’ll get a free coffee. Must be claimed the in the month of your birthday. Register here or via the app.

Muffin Break - Free birthday Gift

I will not include any deals which just gives a discount, they need to be FREE gifts. Since I’m vego, I’m only including gifts I can eat or use.

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MY HEALTH CHECK APRIL 2017

A few days ago I used a Health Kiosk at Liverpool Hospital to check my health. It was free and I thought it would be interesting to see how my health was. I’m not sure how accurate it was but I seem to be doing OK with my health.

The Kiosk asked for a few things like gender and age. Here are my results, hopefully, I can improve over the next few months and years.

ACTIVITIES

Below is a summary of today’s main activities, tasks and accomplishments:

  • Attended Nieces 1st birthday
  • Registered a license for the Filmora Video Editing product
  • Had a few devices for the digital wayfinding devices going down after an outage so I had to go on site and replace them

FITNESS WORKOUT

Today, I did a fitness workout which consistent of the below exercises:

  • Warm up run
  • Circuit, farmer walks 25kg each arm, squats with sandbag, skipping, battle ropes, kettle bell swings, hammer on tyre
  • 10 squats, 20 squat jumps, 10 squats, 100 lunges, 10 squats, 20 squat jumps, 10 squats, 100 mountain climbers, 10 squats, 20 squat jumps, 10 squats, 100 star jumps, 10 squats, 20 squat jumps, 10 squats, 25 burpees, 10 squats, 20 squat jumps, 10 squats, 50 pushups
  • Shoulder presses 10 @ 25kg, 20 @ 20kg, 10 @ 30kg, 20 @ 20kg, 10 @ 35kg, 20 @ 20kg

VEGETARIAN FOOD & MEALS
Lunch

Vegetarian steam boat

DAILY REFLECTION 

Your health is important. Spend some time to do some exercise.

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DIGITAL WAYFINDING HAS NOW GONE LIVE

DIGITAL WAYFINDING HAS NOW GONE LIVE

As you can tell I’ve been busy hence the reason why I haven’t been blogging. The main reason is that work has been getting busier which means less time to write these articles. The main reason why work was busy is because we went live with one of our Digital Wayfinding projects.

Digital Wayfinding Going Live

ACTIVITIES

Below is a summary of today’s main activities, tasks and accomplishments:

  • Received new keys for the office expansion. We decided to lease the vacant office next door which is slightly bigger than our current office. The office rent was very competitive and we needed to extra space to store some of our showroom equipment. One of the challenges we are facing is the supply cost of the electricity to both suites. One way around it is to have the second office connected to the first meter
  • We are soon launching Social Wall for a Gym and are getting ready for this. We hope this to be a success
  • Also had a chat with a large franchise for a digital signage solution however they need to discuss the agreements so we need to organise a meeting with them

FITNESS WORKOUT

Today, I did a fitness workout which consistent of the below exercises:

  • Rowing 500m, 10 burpees, rowing 500m, 10 burpees, rowing 500m, 10 burpees, rowing 500m, 10 burpees
  • Chest press 10x 70 pounds x 3
  • Arm curls 10x 25kg, 10x30kg, 10x35kg
  • 10x Leg raises, 10x dips, 10x pull ups, 10x diamond push ups
  • 150 crunches
  • Run 1km at 5:19 at 10km/h

VEGETARIAN FOOD & MEALS
Breakfast

Bowl of cereal with Soy  milk

Lunch

Noodles

Dinner

Cheese pizza

DAILY REFLECTION 

Wanted to reshare this video which is so true. I found myself sharing this with the title “True. I’m not very fun… but I’m very happy lol”. I hope you get what I mean. Watch the video.

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GAME TIME – GRAND TURISMO 5 PS3

GAME TIME - GRAND TURISMO 5 PS3

Played Grand Turismo 5 on the PS3 today. It’s been a while since I played games and it’s quite addictive. I spent about 3-4 hour just trying to unlock cars.

ACTIVITIES

Below is a summary of today’s main activities, tasks and accomplishments:

  • Started playing around with a video editing tool to create a new video for my YouTube channel

FITNESS WORKOUT

Today, I did a fitness workout which consistent of the below exercises:

Morning

  • Circuit – Battle Rope, Farmer Walks, Thrusters, kettle bells, Tyre Hammers (timer was farmer walks)
  • 50x Burpees, 50x Lunge Jumps, 50x push ups, 50 frog jumps
  • 10x 20 kg, 20x 10 kg,  10x 20 kg, 20x 10kg shoulder presses
  • 10x 20 kg, 15x 10 kg,  10x 20 kg, 15x 10kg shoulder presses
  • 10x 20 kg, 15x 10 kg,  10x 20 kg, 15x 10kg rows
  • 10x 10kg, 10x 10kg, 10x 10kg curls

Afternoon

  • Rowing 500m,  10x diamond pushups, rowing 500m,  10x diamond pushups, rowing 500m,  10x diamond pushups, rowing 500m,  10x diamond pushups
  • 10x 20 pounds each arm seated shoulder press x 3
  • 10 pulls ups
  • 10x 10 pounds, 10x 13 pounds, 10x 17 pounds, 10x 10 pounds cross pulls cables
  • 10x 10 pounds, 10x 13 pounds, 10x 17 pounds,10x 20 pounds shoulder cross cables
  • 10x 20 pounds, 10x 23 pounds, 10x 27 pounds,10x 30 pounds back pulls cables
  • 15 straight leg raises, 10 dips, 10 pull ups, 15 dips, 10 dips, 10 wide pull ups

 

 

VEGETARIAN FOOD & MEALS
Brunch

Bread with vegetarian ham and cucumber

Dinner

Rice, vegatables, tofu, mushroom

Bread with Vegetarian Ham Cucumber

DAILY REFLECTION 

Time to play

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BUSINESS FAVOUR – IS IT WORTH IT

This might be the last favour we do. Let me explain. A friend asked us to be the middle man ie reseller for one if their friend’s company since they needed To but several laptops. We agreed (everything was legal) since it was a friend… But since then this small job has turned to be time-consuming. Profit margin was really small about 5% since its a favour. I spent quite a bit of time raising invoices and following up the order. Now that the order has arrived the ends user is not very computer literate and needs help. They assumed the goods and software would all be included as part of the package but it wasn’t. Even the quote and invoice mentioned this.

Now I’m waiting for a credit refund and also checking if the correct amount was deducted from the credit card. I think this will be the last time we will do any business favours.

Have you had any bad experiences when doing someone a favour?

ACTIVITIES

Below is a summary of today’s main activities, tasks and accomplishments:

  • Order updates for goods
  • Follow up on an issue with a WordPress plugin
  • Needed to update an invoice
  • Updated an overview map for a digital wayfinding solution

FITNESS WORKOUT

Today, I did a fitness workout which consistent of the below exercises:

  • Rowing – 500m, 40 second skipping, 500m, 40 second skipping, 500m, 40 second skipping, 500m, 40 second skipping
    • Leg curls – 10x 40 , 10x 47 pounds, 10x 55 kg
  • Front leg extension – 10x 35 kg, 10x 45 kg, 10x 55 kg
  • Back leg extension – 10x 35 kg, 10x 45 kg, 10x 55 kg
  • Calf extension – 10x 90 pounds, 10x 140 pounds, 10x 160
  • Run  – 1km in x:xx at xxkm/h

VEGETARIAN FOOD & MEALS
Breakfast

Bread roll with avacado and vegetarian ham

Lunch

Up and Go pre and after workout

Vegetarian bun from 2 weeks ago – hopefully won’t get sick from it

Dinner

Left over Vegetarian Bun No Hue

Vegetarian Bun Bo Hue

Side Vegetables for Vegetarian Bun Bo Hue

DAILY REFLECTION 

Deal all customers with respect, even if its a troublesome relationship.

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HAPPY BIRTHDAY MUM

happy birthday mum

It was my mum’s birthday and she’s always been the type to prefer to stay at home than go out, so the TRAN CLAN gathered at my parent’s house for an early dinner. My mum is a gentle soul, she has always been a stay at home mum looking after her 4 kids. She doesn’t drive and apparently never finished her high school education. She dedicated her whole life looking after her kids and sacrificed – mean you’re thinking to yourself most mums do that but unless you know her then you probably won’t understand. She is a selfless human being and has always been a perfect role model. A lot of the values I hope to pass on to my kids come from my mum and I’ve learnt so much about life from her, even though the way we communicate is very unorthodox we are able to speak to each other at a different level.

Happy Birthday Mum

ACTIVITIES

Below is a summary of today’s main activities, tasks and accomplishments:

  • Fixed an issue with an affiliate website
  • Cleaned up the house

FITNESS WORKOUT

No workout today.

VEGETARIAN FOOD & MEALS
Brunch

2 Vegetarian wraps

Dinner

Vegetarian pizza, cus cus, bread, salad

DAILY REFLECTION 

It’s time to reflect and spend time with your loved ones

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DIGITAL WAYFINDING SOLUTIONS ENQUIRIES

Digital Wayfinding Solutions Enquiries

Today we received an email for our digital wayfinding solution. We currently only have a handful of clients using our wayfinding software but as we complete one of the projects we have been working one, we intend to start pushing the product to other industries and businesses. It’s currently being used in hospitals and it has worked really well. The solution is scalable and we intend to add more modules to the software. There isn’t a big market or competition in Australia as there is only a few companies who sell digital wayfinding and we will potentially look for some partners who is able to push this to other clients. We also intend to push more content for SEO purposes and it’s exciting times.

Digital Wayfinding Solutions

ACTIVITIES

Below is a summary of today’s main activities, tasks and accomplishments:

  • New signup for Social Wall
  • Created new daily templates for this blog. I now have 1 template with some default workouts so all i have to do each day is load it and make the relevant changes. My plan is to eventually add custom post type for the fitness workouts
  • Testing a few WordPress plugins for newsletter signup. One of the issues is the signup form redirects to a page upon submission. The option is to change it to Ajax and found a plugin for this but I’m having a few problems
  • Was being chased up by a client who ordered some hardware. I checked with the distributor and they advised there might be a delay receiving the goods. I will need to relay this information to the client
  • Sent an invoice to a client for partial payment
  • Sent  IP address information for a digital wayfinding solutions setup
  • Interestingly, we received an enquiry from India for our digital wayfinding software and hardware, however we currently don’t supply our products overseas. We may potentially start distributing this but it’s still early stages.

FITNESS WORKOUT

Today, I did a fitness workout which consistent of the below exercises:

  • Rowing – 500m, 40 second skipping, 500m, 40 second skipping, 500m, 40 second skipping, 500m, 40 second skipping
  • Leg curls – 10x 35 kg, 10x 45 kg, 10x 55 kg
  • Front leg extension – 10x 35 kg, 10x 45 kg, 10x 55 kg
  • Back leg extension – 10x 35 kg, 10x 45 kg, 10x 55 kg
  • Calf extension – 10x 90 pounds, 10x 140 pounds, 10x 160
  • Run  – 1km in 5:06 at 12km/h

VEGETARIAN FOOD & MEALS
Breakfast

Pasta

Lunch

2x Up and Go (pre and post workout)

Vegetarian Wrap when I got home from work

Dinner

Rice with vegetables and yesterday’s left over food.

DAILY REFLECTION 

I hate being chased up by customers

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THE UNIFORM SHOP

the uniform shop

I went early this morning to my son’s school so I could buy him a new bomber jacket since the old one was passed down to my daughter. When I went to the shop in the morning it was closed and upon inspection of the time when it was open it was actually in the afternoon. So in the afternoon, I went there with my kids and a friend who also wanted to buy something for his daughter and we both realised they only accept cash. I hardly carry any cash around because I always have a gut feeling I would lose my wallet and it’s also easier to track when paying by card. I ended up borrowing some money from my friend which was a bit embarrassing but luckily I’ve known him for ages. I couldn’t believe a bomber jacket costs $42… wow.

The Uniform Shop Opening Hours

ACTIVITIES

Below is a summary of today’s main activities, tasks and accomplishments:

  • Created some social media accounts for the new affiliate website. I haven’t officially launched the website as I’m tweaking a few things
  • Had an online chat with a potential client who registered on Social Wall
  • Started using a tool to increase Instagram followers and it appears to be working. It’s on a trial at the moment for 30 days and it’s gaining followers by linking images based on hashtags

FITNESS WORKOUT

Today, I did a fitness workout which consistent of the below exercises:

  • Rowing – 500m, burpees, 500m, burpees, 500m, burpees, 500m, burpees
  • Shoulder shrugs – 10x 90 pounds, 10x 90 pounds, 10x 90 pounds, 10x 90 pounds
  • 10x pullups
  • Deadlift – 10x 90 pounds, 10x 100 pounds, 10x 110 pounds,
  • Squats –  10x 130 pounds, 8x 140 pounds, 6x 150 pounds
  • 10x pullups
  • Leg press – 10x 180 pounds, 10x 180 pounds, 10x 180 pounds
  • Crunches – x150
  • Run 1km at 5:06 at 12km/h

VEGETARIAN FOOD & MEALS
Breakfast

Cereal with Soy Milk

Lunch

2x Up and Go

Vegetarian Bun

Dinner

Vegetarian Bun

 

DAILY REFLECTION 

Consistency is a key attribute for success

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Portfolio

Launcher Dock


products, websites

Launcher Dock

Social Wall


products, websites

Social Wall
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  • Full Image

Launcher Dock is a free Windows based software tool that allows you to automatically start your programs and dock them exactly where you want on the screen. I had someone develop this for me as I saw a need to use a simple and effective tool to launch different programs I regularly use on multiple screens. At my office, my laptop is connected to two additional screens so in total I have 3 screens. Every time I started the laptop, I found it a hassle to launch and dock each application on the screens so that’s where Launcher Dock was born. It is a free software tool and I don’t really monetise it except for receiving donations and Google advertising but my main goal was not to make money from this – learning the process to build and launch a Windows Software tool was more important.

As of 2017, the application has been downloaded more than 10k times and I haven’t really updated the software. I’ve had offers to monetize the software by placing ads in the software but I never wanted that. Maybe I’ll eventually sell the site to someone who can update it and manage it. If you’re interested let me know.

DOWNLOAD AND THE VISIT WEBSITE

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Sponsor My Articles

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The Sponsor My Articles WordPress plugin was the by-product of many years of managing the DigitalSignageBlog.com website. Being the chief editor, I saw the opportunity to try to further monetise the website by creating a WordPress plugin that allowed businesses to sponsor the articles I wrote. Originally, the requirements were quite simple:

– Set the amount to charge for each sponsor

– Limit the number of sponsors to display on each article

– Limit which categories to exclude from being sponsored. This was needed as some articles were guest posts and I didn’t want competitors to sponsor those articles

– Integrate with PayPal to receive payments

– Option to enable captcha to prevent spam

There was two version we released, the free and the paid version. The intention of releasing a free version was to generate some exposure since it displayed our company details on all posts by default.

A year after launching the plugin, we had a number of requests to add features to the product. One of the most requested features was to add a time-based sponsorship, so a post can be only sponsored for a period of time set by the administrator of the website. The addition of this feature helped increase sales and allowed website owners to generate recurring income.

At the beginning of this year, I then decided to add a few more features and these were:

– Option to use shortcodes which can be placed anywhere in a post
– Option to choose Sponsor Section position, Top, Bottom or Shortcode only (meaning it will only be displayed if there is a shortcode present)
– Option to use custom types. The Sponsor section can be now located in any custom post type

I hope to further increase sales with these features and create more useful content for our users. If you want to purchase this plugin then click here.

 

 

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Social Wall

  • Full Image

Social Wall simply started as an idea whilst we were working on a Video Wall installation. The idea was to create a tool so businesses could aggregate and display all your social media posts on a digital wall. At the time, there were already a few companies selling this type of product and we saw the cost of using their product and services to be unaffordable for many businesses. We needed something very simple and one that was cost effective – that’s when Social Wall was born.

The first beta version of the tool was simple – it didn’t even have a login page or dashboard, but we decided to test the market and sure enough there were clients who were interested in using this product.

It took us about 6-9 months to get a fully functional system developed that allowed users to log in and manage their own Social Wall – yes it included a dashboard. I also had to spend a bit of time creating the actual website to promote the product. I find creating digital content to be one of the most difficult tasks in marketing. As the saying goes “Content is King” and to a certain extent I do agree with this statement, however this can be debated back and forth. Although time-consuming, creating content is all worth it in the end and it’s also one of the reasons why I continue to keep adding content whenever I can.

I’ll summarise some of my content strategies:

* Write helpful content – HOW TO articles are a great way to connect with your audience and make them feel as though they solved their problem by reading your article

* Create videos – I find some people would rather watch a video than read a long article with instructions. Creating videos not only makes the experience more visual but you can reach a wide audience if submitted to video platforms such as YouTube

* Create tools to supplement your product – I learnt how to code and actually built tools to help promote the product. They were very simple tools and the main purpose was to add them to existing plaforms such as the WordPress Plugin Directory, iTunes and Google Play which had a very large audience – another great way to generate more exposure

We officially launched Social Wall in June 2015. Since then, we have added more features to the product and our client base has also grown. We receive enquiries from all over the world on a daily basis and we can see lots of potential with this product.

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Advertise Me

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The first company I started. Learnt so much since the launch of this company. Had no clue about starting a business so it was definitely difficult at the start.

Advertise Me provides digital solutions to large corporate companies, hospitals, retail stores, schools and universities.

Clients include: Campbelltown Hospital, Liverpool Hospital, Thredbo, University of NSW, University of Newcastle, Sherwood Public School, Curtin University, Australian Broadcasting Corporation and many more.

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hi@marcotran.com.au

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Sydney AUSTRALIA

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