I spotted something interesting at Coles recently that will probably catch the attention of anyone who likes soft, fruity lollies. Percy Pig is now available at Coles, and there was a simple promo that makes it even more tempting: 2 for $7. If you already know Percy Pig, you will understand why that matters. If you do not, this is one of those classic sweet ranges that has built up a loyal following because of the texture, flavour, and overall snack appeal.
This feels like one of those fun supermarket finds that is worth sharing, especially if you enjoy trying well known products that were not always easy to find locally. It also fits nicely with the kind of practical product posts I like to cover here. Sometimes it is not about a big gadget, a software update, or a tool. Sometimes it is just about finding something genuinely tasty, checking the labels properly, and knowing which version is right for you.
What makes this range especially useful to talk about is that not every Percy Pig product is the same. Some are vegan, and one of them is only vegetarian because it contains gelatine. So if you are buying quickly and assuming the whole shelf is plant based, it is worth slowing down for a second and reading the packaging.

Percy Pig has arrived at Coles
The first thing to know is simple. Percy Pig is now available in Coles, which makes it much easier to pick up during a normal grocery run. You do not need to go looking around specialty shops or wait for some rare import section to appear. That convenience alone makes a difference.
For shoppers in Australia, especially anyone who has heard about Percy Pig through friends, travel, or online food content, this is a nice little supermarket discovery. It is the kind of product that already has a reputation before you even try it. The name is familiar, the branding stands out, and the sweets themselves are known for being soft and fruity rather than tough or overly chewy.
One of the main things that stands out with Percy Pig lollies is the texture. They are very soft, juicy, and easy to eat. Some lollies look good in the packet but end up being too firm, too sticky, or too artificial tasting. Percy Pig tends to avoid that problem. The texture is part of the appeal. They are soft in a way that makes them feel more indulgent, and the fruit flavours give them a pleasant sweetness without feeling too boring.

The one I picked up: Percy Pig Fruit Gums
The version I purchased was Percy Pig Fruit Gums. If you want a safe place to start, this is a very good option. They are the ones I find especially nice, and they match what many people want from this style of lolly: soft texture, fruity flavour, and an easy snackable feel.
There is a reason fruit gums remain a popular category in general. When done well, they are simple and satisfying. You are not dealing with sour overload or novelty textures. Instead, you get straightforward fruity sweetness and a softer bite. In the Percy Pig version, that softness is one of the biggest strengths.
That said, it is also fair to mention that the wider Percy Pig range seems consistently appealing. Even if Fruit Gums are the one I picked up, the broader impression is that they are all nice. So this is not one of those ranges where there is one good option and the rest are just filler products. If you see a few varieties on the shelf, there is a good chance you will find something worth trying.

Other Percy Pig options to look out for
One useful thing about seeing Percy Pig at Coles is that there is more than one variety available. That gives you a bit of choice depending on what you feel like, whether you are buying for yourself, sharing with family, or just curious enough to compare different packs.
Another option on the shelf is Percy Pig Piglets Fruit Gums. If you like the main Fruit Gums, this is another version worth noticing. The branding keeps the fun Percy Pig identity, but the variation adds a bit more interest for repeat buyers. Sometimes that is enough to make a product line feel more collectable or more fun to work through over a few shopping trips.
For supermarkets, having multiple variants also helps a product line stand out better. Instead of one packet getting lost among dozens of sweets, the full Percy Pig section becomes more visible. For customers, it also means there is less chance of assuming there is only one standard pack and moving on.

If you are the type who likes trying every version of a product to work out which one is best, Percy Pig is the kind of range that encourages that. The packets are recognisable, the branding is playful, and the flavour profile leans into that easy fruity sweetness that makes repeat buying very likely.

Important label check: not every pack is vegan
This is probably the most practical part of the whole post, especially for anyone shopping with dietary preferences or restrictions.
There is also a Percy Pig product called Pig Tails. At first glance, you might assume it belongs in the same category as the other vegan options. The branding is similar, the shelf presentation is similar, and it sits alongside the rest of the Percy Pig range. But this one is different.
The Pig Tails are not vegan. They are vegetarian because they contain gelatine.
That means if you are vegan, this is the one to avoid. Do not just grab it because it is in the Percy Pig section and assume it matches the others. This is exactly why checking the ingredients and front of pack claims matters, even when products look like part of the same family.

In practical terms, the advice is easy. If you want vegan Percy Pig lollies, buy the other three options and leave the Pig Tails alone. This sort of distinction matters because many shoppers are scanning shelves quickly. You may only have a few seconds while doing the rest of your grocery shopping. It is easy to miss a detail like gelatine unless you deliberately check.
I think this is one of those small but important reminders that applies beyond lollies as well. Product families often look consistent on the outside, but ingredients can vary a lot between flavours and variants. So whether you are vegan, vegetarian, or avoiding a specific ingredient for any reason, it is always worth taking a closer look.
Reversey Percy is another option
The last one mentioned in the range here is Reversey Percy. The name alone is memorable and a bit of a mouthful, but it definitely helps the product stand out. It also adds to the playful tone of the Percy Pig brand, which clearly leans into character and variety rather than just selling generic sweets in standard bags.
Reversey Percy is another one to consider if you want to try something different within the same range. For anyone who enjoys comparing sweet varieties, this is part of the fun. Instead of buying the same packet every time, you can test a few and work out which gives you the best combination of texture and flavour.

It is also the sort of product name that sticks in your head after one shopping trip. Whether that is because it is quirky or because it is slightly difficult to say quickly, it does the job. You remember it, and that matters in a crowded confectionery aisle where dozens of products are competing for attention.
What Percy Pig tastes like and why people like it
If I had to sum up the appeal in a simple way, I would say Percy Pig lollies are soft, fruity, and easy to get hooked on. That is really the core of it. Some sweets are fun once, but you do not think about them again. Percy Pig has the sort of texture and flavour that makes you want another handful.
The softness is probably the standout feature. You are not fighting with a tough lolly, and you are not getting a dry, overly firm chew. Instead, they have that pleasant, juicy softness that makes them feel a bit more premium than average supermarket sweets.
The fruitiness also helps. A good fruity lolly needs enough flavour to stay interesting but not so much artificial intensity that it becomes tiring after a few pieces. Percy Pig sits in a nice zone where the flavours feel fun and snackable. That is what makes them easy to recommend.

Is the 2 for $7 Coles deal worth it?
For a recognised imported style sweet with a strong following, 2 for $7 is a decent promo if you were already planning to try them. It lowers the barrier a bit because you can grab two packs, compare varieties, and decide which one you would buy again.
This kind of supermarket pricing works well for curiosity purchases. One pack might feel like a random treat, but two for a bundle price feels more like a proper chance to test the range. That is especially useful here because there are multiple versions and not all of them are the same in terms of dietary suitability.
If you are buying with a friend, partner, or family member, the deal also makes sharing easier. You can each try a different variety, compare notes, and work out whether Fruit Gums, Piglets Fruit Gums, or Reversey Percy is your favourite. Just remember the vegan point if that matters for your household.
Final thoughts
If you want something very soft, fruity, and moreish, Percy Pig at Coles is definitely worth a look. The Fruit Gums are a strong pick, and from what I have seen, the range in general is appealing. The main thing to remember is that not every packet is vegan. Pig Tails contains gelatine, so vegans should skip that one and stick with the other three options.
Overall, this is a fun supermarket find and an easy recommendation for anyone who enjoys soft lollies. It is simple, it tastes good, and the 2 for $7 promo makes it a nice time to try a couple of packs without overthinking it.
If you are at Coles and feel like a sweet snack, Percy Pig is one to put on your list.

If this article helped you in any way and you want to show your appreciation, I am more than happy to receive donations through PayPal. This will help me maintain and improve this website so I can help more people out there. Thank you for your help.