Most of my day was spent preparing quotes. We receive enquiries from all over the world and this time it was from Illinois US. The clients’ requirement was to provide a digital wayfinding solutions for their school but due to the location, we were not able to supply them with the hardware and onsite services. In the email, I did try to upsell our products and promoted Social Wall so hopefully, they may be interested and subscribe to this service.
Below is a summary of today’s main activities, tasks and accomplishments:
- Responded to several enquiries
- Resolved an issue with Squeak
- Updated all the featured images on this website using GetStencil. The design layout I used was: background image (either from their stock images or my own photo with a 60% darkness, text in the middle with a colour background (I used the colour guidelines from advertiseme.mobi) and icon image at the bottom.
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Rest day.
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Cereal with strawberry, raspberry and soy milk
Just a soy shake with raspberry and strawberry
Bread roll with vegetarian spiced lentil & kale koftas and mushrooms
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Direct marketing vs Online Marketing – I’ve always debated this with my brother and I believe direct marketing is so much harder to generate leads and then convert – especially if the potential client was not even planning or even thinking of using your products or services. I strongly believe using online (website optimisation) to target your audience is the most effective way to generate leads. Over the years, we’ve never allocated any budget or spent any money on marketing. All of our leads and enquiries were from our websites and through referrals.
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