I spend the last weekend fixing errors from a Search Engine Optimisation audit report. I generated the report through two tools, one is called SE Ranking and the other is called Website Auditor. I ran both tools for the website Advertise Me and I previously wrote an article called UPDATES TO OUR ADVERTISE ME WEBSITE where I made some changed to the website to improve SERP (Search engine results pages). When I made those tweaks and changes the SERP did improve for a short period of time however it did change after a while.

Both tools comprehensively scan the website based on certain criterias and provides a report. What I normally do is check to make sure there are no errors.

Here’s a screenshot of the Website Auditor after the scan:

SEARCH ENGINE OPTIMISATION BASICS FIXING ERRORS IN THE SEO AUDIT REPORT Website Auditor Advertise Me

You can then obtain a report to gather all the issues with the website. My aim was to get the errors down to 0 and I was able to achieve that.

SEARCH ENGINE OPTIMISATION BASICS FIXING ERRORS IN THE SEO AUDIT REPORT Website Auditor Advertise Me Errors

I also ran an audit report using SERanking and there was also no major errors:

SEARCH ENGINE OPTIMISATION BASICS FIXING ERRORS IN THE SEO AUDIT REPORT SERanking Audit report Advertise Me

The main issues I fixed with the website were:

  • broken URLs (both outbout and inbound)
  • duplicate Title and meta descriptions for tags and categories
  • redirecting URLs to published pages
SEARCH ENGINE OPTIMISATION BASICS FIXING ERRORS IN THE SEO AUDIT REPORT SERanking SERP Issues Advertise Me

After a few days, I checked the SERP stats and they improved for several keywords I was targeting:

SEARCH ENGINE OPTIMISATION BASICS FIXING ERRORS IN THE SEO AUDIT REPORT SERanking SERP rankings Advertise Me

For the keyword digital signage you can see that there was a massive jump from nothing to 26 and for the keyword digital signage solutions it went from nothing to 27. Note that I fixed the errors on the weekend starting the 7 of August. It does that a while for Google to recrawl and scan the website and I could have requested a manual recrawl of the affected pages but I thought it would be better for the Google crawlers to automatically scan the entire website.

What I learn from this audit is that I need to regularly check to make sure there are no errors reported and you can set both tools to send out automatic audit reports. I hope to get the above keywords in the top 10 again like it was many years ago.

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