Over the weekend, I decided to complete The Fundaments of Digital Marketing Course and I passed the exam. This course is offered by Google Digital Garage and it’s free. If you’re a small business and are looking to go digital and online, you may want to view this course. In order to receive the certification, you need to pass the quizzes and exam. There are 26 modules in the course and has all the fundamentals you would need to get your business online.

The final exam has 40 questions, and to pass the exam you need to get a score of 80% or higher which means you need to get 32 or more questions right.

The course wasn’t that hard at all and I managed to finish it within the day (a couple of hours) but I do have some background knowledge of digital marketing since I’ve been learning this as part of my role at Advertise Me. Over the years I have extensively used some of this knowledge to launch digital products.

This is the certificate that you receive upon completion and passing the exam. Currently, it is the only course that offers a certificate.

Here’s the certificate I received after passing the exam:

Google Digital Garage The Fundaments of Digital Marketing

The topics covered in this course are:

  • The online opportunity
  • Your first steps in online success
  • Build your web presence
  • Plan your online business strategy
  • Get started with search
  • Get discovered with search
  • Make search work for you
  • Be noticed with search ads
  • Improve your search campaigns
  • Get noticed locally
  • Help people nearby find you online
  • Get noticed with social media
  • Deep dive into social media
  • Discover the possibilities of mobile
  • Make mobile work for you
  • Get started with content marketing
  • Connect through email
  • Advertise on other websites
  • Deep dive into display advertising
  • Make the most of video
  • Get started with analytics
  • Find success with analytics
  • Turn data into insights
  • Build your online shop
  • Sell more online
  • Expand internationally

Since this is a free course you can’t expect much from it but if you can apply some of the principles and actionable steps mentioned in the course you will hopefully grow your business and that’s what I’m planning to do with all my websites and business ventures.

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